AN experienced tour operator in the region Zainab Ansell is eyeing prospects of hosting Formula E on the foothills of Mt Kilimanjaro.
Ms Ansell who is the owner and director of Zara Tours, a renowned tour operating company in the country’s northern circuit exuded confidence that the sport can become the latest tourism product as the country fancies five million tourists and collecting $6 billion by 2025.
“This is quite an interesting sport, we will be more than ready should a chance present itself,” said Ms Ansell here recently, during a European Investors in Tourism Dialogue here.
The tour operator noted that Tourism was hardly hit by COVID 19 Pandemic and that it was important to explore on other products as the sector recovers from the deadly virus.
“This will be a new activity that I’m very confident that it will catapult the industry to greater heights,” added Ms Ansell, who was recently named as one of the top 100 executives by the Eastern Star Consulting Group for her role in supporting Tanzania's economic recovery in the devastation of the pandemic.
Formula E, officially the ABB FIA Formula E World Championship, is a single-seater motorsport championship for electric cars.
Formula E’s founding mission was for its race through the streets of the most iconic cities in the world - with a grid full of the best racing drivers and teams around - to show just what sustainable mobility was capable of, driving electric vehicles to the fore in the race for a better, cleaner future.
Speaking earlier, Tourism and Natural Resources Minister Damas Ndumbaro challenged tour operators to capitalize on the opportunity of hosting such a high-profile motor sport.
“We’ve tried with Golf and it’s the turn of Formula E Tourism as we strive to lure in more tourists to the country,” said the Minister.
The Executive Director of European Business Group (EUBG) Cikay Richards on her part, underscored the importance of facilitating constructive conversation among tourism stakeholders with a view of achieving the government’s desired target.
“We need to harness the opportunities presented in tourism industry,” she observed.
EUBG was formed in early 2015 and is a strategic partner for improving Tanzania’s business climate and promoting trade and investment between Europe and the East African country.